The future of Facebook: Instant Personalisation across the internet
Just when you thought your life revolved around Facebook a little too much, and just when you wondered how it could possibly dominate the internet any further, along has come Instant Personalisation.
It’s Mark Zuckerburg’s latest vision that aims to change your entire internet experience. Facebook has partenered with a number of websites including search engine Bing, music site Pandora, and movie review site Rotten Tomatoes. It works by using your public Facebook information to “personalise” the website for you – for instance, if you wanted to search for a movie online, you will be able to see your friends’ reviews first, or be able to hear your favourite songs automatically when you visit a music site.
Facebook claims that this new feature will “make your experiences across the web more seamlessly social and personal” – although its critics will argue that it is an unnecassary feature for other websites, an exploitation of Facebook users’ information, and just one step further towards Facebook attempting to monopolise the internet.