It’s normally tickets or vouchers or cash for that one lucky listener who can provide the correct answer. Radio phone-in competitions don’t tend to make the news but a Canadian radio station has done so, after taking its prize much further. However, in the eyes of fertility campaigners, it is way too far.
Ottawa’s Hot 89.9 FM advertised its competition last month with posters of babies all across the city carrying slogans such as “Are you my mommy?” and “She could be yours!”. The rules were simple. The most convincing candidate who could produce 100 words to a panel of judges on why they most deserve a baby would win three rounds of fertility treatment worth $35,000.
Fertility campaigners are appalled at the contest, angrily branding it “tacky” and “distasteful”. Jan Silverman, Toronto fertility counsellor, said she objected to “commodification of babies, turning babies into products”. However, she felt the contest had one silver lining, as it raised awareness about fertility issues and the cost of the treatment, which is faced by one in six Ottawa couples.
Full story: Guardian http://www.guardian.co.uk/world/2011/oct/07/win-baby-competition-canada-radio